When Harley-Davidson first announced the Serial 1 electric bike in 2020, it made waves. Not just because it came from a legendary motorcycle brand, but because it marked a bold shift into the world of personal electric mobility. The name was a tribute to Harley's very first motorcycle, “Serial Number One,” built in 1903—and the styling echoed that heritage with white tires, leather trim, and sleek, vintage lines.
But that was then.
Today, Serial 1 Cycle Company has grown into a full-fledged e-bike brand with its own lineup, identity, and performance-driven direction. No longer just a concept or a nostalgic teaser, the Serial 1 brand now offers modern, tech-rich electric bikes available for sale across the USA—and they’re as sleek as they are smart.
The Original Buzz
Back in 2020, the idea was simple: take Harley-Davidson’s iconic design and engineering principles and apply them to a new class of transportation—electric bicycles. The first models hinted at premium builds, mid-drive motors, belt drives, and integrated lighting. But specs were tight-lipped at the time.
That all changed in 2021 when Serial 1 officially launched its first production models: the MOSH/CTY, a stripped-down urban cruiser, and the RUSH/CTY, a more advanced commuter with Enviolo automatic shifting, a Brose S Mag mid-drive motor, and up to 90 miles of range on a single charge.
These weren’t just eye-catching—they were performance-built, maintenance-friendly machines that appealed to both casual commuters and serious riders.
Where They Stand Now in 2024
Since then, Serial 1 has refined its lineup and carved out a strong presence in the electric bikes and scooters store USA scene. Key developments include:
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Multiple Models: The brand now includes four main models:
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MOSH/CTY – Lightweight and agile for city riders.
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RUSH/CTY – Feature-rich with automatic shifting and integrated storage.
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RUSH/CTY STEP-THRU – Easy to mount and ride, ideal for all-day comfort.
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RUSH/CTY SPEED – A Class 3 e-bike capable of speeds up to 28 mph.
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Premium Features: Expect fully integrated lighting, app connectivity, quiet belt drives (Gates Carbon Drive), hydraulic disc brakes, and smart design throughout.
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Expansion and Support: Serial 1 bikes are now available through Harley-Davidson dealerships and select independent e-bike retailers across the country, supported by expert service and warranty options.
The Bigger Picture
Serial 1’s rise parallels the rapid expansion of the e-bike market in the U.S. Post-pandemic, electric bike sales exploded, with annual imports climbing from 270,000 to well over 600,000 units in just a few years. The demand for reliable, stylish, and locally supported e-bikes is stronger than ever.
But Serial 1 isn’t alone. It competes with industry giants like Specialized and Trek, and fast-growing direct-to-consumer brands like Rad Power Bikes and Aventon. What sets Serial 1 apart is its motorcycle DNA, clean industrial design, and a focus on comfort and performance.
What’s Next?
Though rumors of Harley-Davidson expanding into electric mopeds or smaller EVs have circulated since 2019, nothing new has been confirmed on that front. For now, Serial 1 continues to refine its core line, and riders are taking notice.
Whether you're a Harley fan or just looking for a beautifully made electric commuter, Serial 1 offers a fresh alternative in the online e-bike deals with support space.
Thinking About an E-Bike?
At Electric Whispering, we track innovations like Serial 1 because they help raise the bar. We believe in warehouse direct electric vehicles, honest service, and curated choices that match your lifestyle. If you’re looking for the best online shop for e-mobility, we’re here to help you ride with confidence.
